After many months of speculation ? and more than a little anticipation ? at an event in Austin, Texas this evening, NVIDIA announced the next generation of GeForce video cards, the GeForce 1000 series. Powered by the company's new Pascal architecture and built on TSMC's 16nm FinFET process, NVIDIA is promising that the 1000 series will set a new high bar for performance and efficiency while also offering a collection of new features to further set it apart from its predecessors.

The first two cards out of the gate will be NVIDIA's high-end cards, the GTX 1080 and GTX 1070 series. 1080p jokes aside, these are straightforward successors to what has now been NVIDIA's product stack naming scheme since 2010, with the GTX 1080 representing their new high-end card while the GTX 1070 is a cheaper card meant to hit the enthusiast sweet spot. These cards will be launching over the next month, with GTX 1080 hitting the market May 27th, and GTX 1070 two weeks later, on June 10th. They will be priced at $599 and $379 respectively.