ASUS is not new to the smartphone market. Since the days of Windows Mobile (not the new Windows Mobile) theyve been selling smartphones. But when it comes to Android devices theyve been primarily focused on tablets. ASUS worked with Google to design and manufacture both generations of the Nexus 7, which was beloved by Android enthusiasts. Their Padfone devices were an attempt to have a smartphone that attached to a tablet shell to make a sort of 2-in-1 smartphone and tablet. But only recently has the company started making a serious push into the Android smartphone space. Their ZenFone line of phones consists of several devices, with the newest being the ZenFone Zoom and the ZenFone 2, the latter being the device Im looking at today. While the full review is yet to come, you can continue on to see my initial impressions of the new ASUS ZenFone 2.