3D Gamers is now participating in an alliance of gaming websites around the world that have agreed not to host any exclusive demos anymore, even after they eventually become public.
In the gaming industry, the free playable demo is one of the most popular and powerful tools to interest gamers in the final product. It therefore seems logical to expect publishers will maximise the game's exposure by giving the demo the widest possible release. Unfortunately this is not always the case, and sometimes a demo is given the most restricted release: to one site for several days or even a week. This hurts the industry at large much more than it can help a single relationship.
Open Letter on Exclusive Demos
In the gaming industry, the free playable demo is one of the most popular and powerful tools to interest gamers in the final product. It therefore seems logical to expect publishers will maximise the game's exposure by giving the demo the widest possible release. Unfortunately this is not always the case, and sometimes a demo is given the most restricted release: to one site for several days or even a week. This hurts the industry at large much more than it can help a single relationship.
Open Letter on Exclusive Demos
