Yep, and to top if off this prolly isn't Unreal Engine 3.0, this is more of something they slapped up in the 'last minute' for the marketing machine during the introduction of the FX line. AFAIK, so far, there is no footage of Unreal Engine 3.0, besides what the press saw at GDC 2k4, but they can't discuss it since they are under strict NDAs.

Looks Doom3ish! Bring on the 64 bit color depth cards! Down with 32 bit color! ;)