That's why it is called propaganda. They are just trying to badmouth the other guy through various graphics card enthusiasts websites and forums. (like saying the store across the street is xyz, the boos is ugly and things like that) You think they really listen to their customers? This is corporate America. You are their "tool", boy.

In the end we need both companies or we will be paying 1k for a 500$ graphics card

Here's something even more ridiculous, people are actually willing to buy 2 versions of a Graphics card which will be outdated in 6 months or so. Some people just shouldn't be allowed this kind of money ;)