At WWDC 2013, Apple showed its new soul

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The Tech Report published a review on the At WWDC 2013, Apple showed its new soul

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There was something different about Apple during yesterday's WWDC keynote. According to TR's Cyril Kowaliski, that something was Apple's new soul—a new identity based not on one man's ego, but on human ideals we can connect with.
 At WWDC 2013, Apple showed its new soul @ The Tech Report