High Power is an OEM, i.e., Original Equipment Manufacturer. This means that their core business is manufacturing products for other brands. For instance, some units from OCZ and Enermax, and units from Thortech are manufactured by them. Now, in a move that several other OEMs are also attempting, they want to enter the retail market using their own brand. Let's see if the Direct12 BR 850 W, a unit with the 80 Plus Bronze certification, modular cabling system, and single +12 V rail, is a good option.