The reference cooled NVIDIA GTX 780 which features the TITAN cooler is held in very high regard here at Vortez. Any attempt at a custom cooler needs to push the envelope that little bit further than before because what was once an easy performance gain, the new reference cooler makes distinguishing performance of both acoustics and cooling prowess so much more difficult, such is the excellent NVIDIA design.

The GTX780 isn't a particularly hot GPU but thanks to the dynamic overclocking incorporated with GPU BOOST 2.0, in which temperature is a major factor, the lower the temperature is kept, the higher the theoretical dynamic overclock will be. It therefore makes sense to keep the GPU as cool as possible to obtain the very best performance from it. Step forward the Windforce cooling design.