With the recent slowdown in new graphics card technologies we find the annual price wars starting to gear up. One of the most highly contested areas is the mid-range segment. Quite often we see a re-hash in model numbers - by this we mean re-badging an existing graphics card to make it appear new. Both AMD and NVIDIA are guilty of this practice and to be fair it makes perfect marketing sense. The enthusiast consumer usually yearns for the latest hardware and it is with this thought that a cunning but simple re-fresh of existing models proves both efficient and cost-effective as it uses up existing silicon while supplementing and supporting current gen product family. Like it or not, neither AMD nor NVIDIA are likely to massively reduce 'last year's stock' when they can keep the price artificially high by a re-badge and BIOS flash.