The launch of the Radeon R7 250X earlier this week and today the Radeon R7 265 are part of a larger refactoring of AMDs mainstream desktop product family. AMD is cutting prices and launching new products both to maintain and enhance their competitive position, and to fill holes in their lineup however small to cover as many price points as possible. The end result is that along with a price cut for the existing R7 260X, which will see AMDs flagship Bonaire part drop to $119, AMD is also using this time to launch parts above it and below it in order to fill the holes this refactoring is creating. A key part of that refactoring strategy will be todays launch of the Radeon R7 265. With R7 260X dropping to $119 and R7 270 holding at $179 (MSRP), AMD has a $60 gap that needs to be filled with a new product, and R7 265 is that product. Based on AMDs venerable Pitcairn GPU, R7 265 will be filling this gap by bringing a variant of the Radeon HD 7850 back to the market, creating a 3rd tier Pitcairn product for the 200 series. Compared to the 7850 that its based on, R7 265 is receiving the same GPU clockspeed and memory clockspeed bump that the 7870-derrived R9 270 series saw last year that will make the R7 265 a bit faster than the 7850 it functionally replaces and making it better suited to fill the gap between the R9 270 and R7 260X.