Go ahead, folks, pinch yourself to make sure you are not dreaming. Custom-cooled Radeon R9 290-series graphics cards really are here.

Almost two months after the introduction of the high-flying Radeon R9 290X, AMD's partners are finally ready to begin rolling out customised variants that tout better cooling and, usually, higher performance. The question that's on the tip of everyone's tongue is are these custom coolers going to be able to tame the hot-running underlying GPU?