My experience with Reeven certainly leaves me with a positive feeling. I was not familiar with Reeven products, but the Justice RC-1204 gets the job done and looks great while doing it. So what do I like about it? To start, I like the size. It is not so massive that it smothers you motherboard. Nevertheless, it is large enough to handle the heat of a mild overclock, which is nice. Next is the way the fan attaches to the fin stack - I like the four plastic clips. Sometimes the usual metal clips can be a pain, but this new refreshing style of plastic clip gets my attention.