Considering my rather vocal opposition to Apple's products over the years, it's somewhat amusing that I make daily use of a 27? iMac, MBA and new iPhone. It is not so much the product as it is internal decisions on build that bothers me, my present MBA being the longest I have ever kept a laptop, eliminating any question whatsoever of product build. Because of its limited storage capacity and Apples horrendous cost for upgrades, it was very close to being replaced, at least until OWC contacted me a week ago asking if we might like to review their latest 1TB Aura PCIe SSD replacement for mid-2013 and later MacBooks.