The release of the Vector marked as a change in OCZ's strategy. With a new CEO, OCZ's goal was to change the company's brand image from being a low-cost value brand to a higher-end, high performance and quality SSD manufacturer. For the first time, OCZ decided not to release a value version (Agility-level drive) of its Barefoot 3 platform and only focused on the higher-end market with the Vector and Vertex 4xx lineups. Almost two years later since the introduction of the Vector, OCZ is now finally comfortable with bringing the Barefoot 3 platform to the mainstream market and the ARC 100 acts as the comeback vehicle.