The storage firm trumpets "performance meets affordability" with these new drives. It is probably the value segment, and the PC users who are holding onto their mechanical spinning HDD drives waiting for a particular low £$/GB market condition to be met, that would benefit most from an SSD storage system upgrade. OCZ is cannily targeting these users with drives which will be released at MSRPs offering costs of $0.50/GB. With retailer competition these prices should slip even lower in short order. OCZ also keeps the costs down with these drives by eschewing any software or accessory fixing-hardware bundles.