NVIDIA has historically taken a somewhat different approach when announcing its newest Titan-branded graphics cards, that differs from the measured, methodical launches of its more mainstream consumer products.

Tonight's announcement, however, takes the cake. We just received details from NVIDIA regarding an upcoming ultra-powerful, Pascal-based Titan X, featuring a 12 billion transistor GPU, codenamed GP102. The email's subject began with ?SURPRISE? and the body started with, ?It began with a bet?.

NVIDIA is obviously having a little fun with this one.