Many people stick with one brand or another based on personal experience or a recommendation from a friend. Over the years, Mushkin has earned the trust and loyalty of many users with its commitment to quality by hand-testing each set of modules and delivering great customer service, not to mention a product that just works; when it doesn't, the lifetime warranty is there to soften the blow. Priced at $139, the 997123R 16GB Blackline modules are the lowest priced 2400MHz kit on Newegg at the time of this writing, presenting some incredible value for your money.