The HyperX team introduced to the Belgian press last week their new lineup. Biggest novelty was the side step from the traditional Kingston HyperX branding. HyperX is a standalone brand from now and is mainly focusing on gamers and affiliated markets. Edward, the EMEA business manager was present, together with most of the Kingston UK team and the Dutch Lewis PR crew. The event location was at 2BY2, one of Belgians greatest hardware distributors.