Although still in its early days, consumer 4K UHD is here. While 720p and 1080p are destined to become anachronisms akin to 8-tracks and punch cards, our present day is the awkward transitional period between these old and newly evolving high definition standards.

No stranger to the business of high-end displays, long-time monitor manufacturer Dell has lunged into the UHD market with some solid offerings. The company has released two UltraSharp displays capable of ultra high-definition: a 24-inch at $1,299 and a 32-inch for $3,499. Dell has also been teasing us with a third 4K UHD-capable 28-inch model, but this in-betweener is worlds cheaper at $699. Too good to be true? Indeed. This aggressively priced display has the “same quality” panel as its more expensive cousins, but its refresh rate is limited to just 30Hz. Yuck.