The Quick Burger of smart phones. When Amazon dropped the no-contract, unlocked version of its Fire Phone to just $200, I figured the handset required a second chance. But now that I actually have the device, the value is less clear. On the one hand, yeah, Fire Phone is only $200. But it is also crippled by a gimmicky and non-intuitive user experience that only adds to my doubts about the viability of this non-standard sort-of Android device.