The idea of bundling software has been around for quite some time. For years AOL links and icons were bundled with just about everything. Here though it was merely icons and links attached to more frivolous applications. The recent trend with Malware force installing itself is much worse. This happening hidden from view, during a regular application's install has angered just about everyone who discovered it. But now companies are targeting the basic applications that make your computer work. They are abusing the trust built up with the fact that you are not likely to pay attention when installing basic applications from reputable companies.

Trust (Defined) -Firm reliance on the integrity, ability, or character of a person or thing.

If someone like myself can accidentally install something bundled with an application that I have been using for years, then you can definitely bet on the average user doing it.

Yahoo, Apple and Google are Abusing your Trust