We first saw this cooler on display at CES 2011 in the suit that Thermaltake was set up in. The Frio OCK is the refreshed version of Thermaltake's top Frio cooler. With OCK standing for "Over Clocker King," it wasn't hard to determine the target market here. We are actually a little surprised to see it released as our rep said it might not make it to market due to a cost prohibitive construction.