Camtasia Studio 7.1’s pricing may deter small businesses, and those looking to create comprehensive eLearning videos will be much better served by the rich interactivity of Adobe’s Captivate 5.5 (£635 ex. VAT), but Camtasia Studio 7.1 is a superb product for turning screen recordings into polished videos that train, teach, sell or simply entertain. Users shouldn’t be put off by the professional look of the end product—the software is as easy to use as Apple’s GarageBand.