The SyncMaster 193P is not meant to compete with the lower end affordable options and is more targeted towards the end user that requires a large LCD monitor with designer aesthetics, a higher contrast ratio, flexible mounting and screen orientation and color reproduction sought after in the graphics and CAD industry. This is Samsung's premier 19 inch model and they have done a great job at packing almost every feature needed by most consumers, yet still kept the slim and sleek visual appeal.