Although now one of the most well known SSD manufacturers on the market, just four years ago Samsung wasn't really a name in the consumer SSD market. Despite the fact that Samsung had been one of the pioneers in the SSD industry, until the launch of the Samsung 470 most of their products went directly into the hands of system builders and OEMs while guys like Intel, OCZ and Crucial dominated the retail space. In the past two years however, Samsung has drastically changed their focus onto the retail market, quickly transforming themselves from being exclusively an OEM solutions provider into one of the most innovative and as disruptive forces in the retail SSD industry.