At long, long last, OLED screen technology is starting to realise the huge potential it's always appeared to have. LG's investment in new OLED production facilities has enabled the Korean brand to start selling big-screen OLED TVs at prices low enough to take on the most expensive LCD TVs. And now Panasonic has decided the time is right to jump in with its own debut OLED TV, the 65CZ950: a set which laughs in the face of cheapness but also, handily, sets a whole new bar for picture quality. The TV, which just went on sale in the UK as the Panasonic TX-65CZ952 and costs £7,999 (about $11,150 or AU$16,130) is easily one of the best in the market - but will be ditto for the US and AU markets when it eventually launches in those territories.

I'm getting ahead of myself, though. There's much to get through before we immerse ourselves in the 65CZ950's stunning pictures, starting with its equally stunning design.OLED's seemingly physics-defying trick of being able to deliver huge screen sizes from incredibly skinny bodies is to the fore once more, immediately making Panasonic's masterpiece look like it's travelled back from 2025.