Panasonic has just launched a huge new range of both plasma and best-ever LED TVs, but the Japanese brand is still absolutely convinced that plasma offers the ultimate picture for both sports and movie fans.

"Let's be clear," said Estornel in an exclusive interview with TechRadar. "Maybe we accept that the entry level on plasma is becoming more a niche market. But there are still lots of people who are really into picture quality and home cinema. "Many watch movies in ambient rooms. It's not like LED which is bright and more in your face, which a lot of people like. But with plasma it's a different kind of appreciation for the TV experience. So for sports and movie it's still the best technology."

Unlike LCD TVs which use an array of LEDs to illuminate their pixels, plasma TVs use glass panels containing over two million tiny cells filled with a mixture of inert gases. An electric current passed through these cells excites the gases, causing them to illuminate the pixels across the screen.