When it comes to graphic card cooling, aftermarket air coolers were the best option in the past. Also, unless you were going full water cooling, your options were pretty limited. Recently we have started to see a mass of AIO (all in one) water cooling products come to market giving users many more options for CPU cooling; however, up until now there have not been too many similar options for graphics card cooling. The new NZXT Kraken might be the answer for those who want liquid cooling but may not have the ability for a full DIY custom solution.