Quote: "Though it might seem a bit unusual to see NVIDIA let loose its GTX 770 a mere week after its 780 launch, here’s something to clear things up: $399. Built on GK104 (not GK110, like the 780), the GTX 770 is in effect a beefed-up GTX 680. It boasts 700 series features, NVIDIA’s latest cooler, and of course, a savings of about $100."