Microsoft Germany's CEO Christian Illek didn't give the Surface Pro's exact price in euros, but the number will be around the same as the U.S. price in dollars, he said in a news conference at the company's booth on the show floor in Hanover.

While an $1170 price tag appears significantly higher that the Surface Pro's U.S. price of $899, a 30% mark-up is not unusual for electronics devices in Europe, where prices are typically displayed inclusive of value-added tax at around 20%. U.S. prices typically exclude local sales taxes. When setting international prices, vendors also tend to allow an additional margin in case exchange rates shift unfavorably.