The application store will allow users to discover and download trustworthy applications and have applications and their settings follow them on Windows 8. "Consumers get applications they want, that they can feel confident in, that they can use on any Windows 8 device" reads one of many slides detailing the new Windows Store.

Consumers will be able to search on the web or locally on a Windows 8 machine to access applications from the store. Microsoft also details plans for application developers to help reach millions of users. One of the goals is to ensure licensing and monetization for developers is flexible with a transparent on-boarding process.