Last week Microsoft held their annual developer conference called Build out in San Francisco. Two high-profile keynote speeches flank the three-day event by various Microsoft executives detailing and demonstrating the vision for computing that Microsoft foresees. In between that are hundreds of mini-seminars on Windows development detailing what is new. Before Build, I gave an outline to set expectations. I tried to drive home the point that Build's messaging is for developers and not consumers. Sure, if you are a consumer you could get a sneak peek of things to come, but this event was by no means a continuation of the hardware launch event held by Microsoft in New York City, which was 100 percent consumer facing.