Consumer reports over the last couple of years have shown that consumers of all types check mostly two things when out to get a new SSD, price (more specifically price/capacity) and performance. The same fortunately doesn't apply for enterprise users since performance and endurance are the two primary concerns but i doubt there's a single company out there that wouldn't like to save some cash when getting new storage media. This has left room for strong competition even in the enterprise market so this is perhaps the only time since the introduction of SSDs (as we know them at least) that we've seen pretty much every major player in the market invest in such models. Micron of course couldn't stay this one out and since their M500DC SSD line (introduced just over a year ago) although it proved to be a worthy opponent to other similar models did cost quite a bit they went ahead and introduced the new M510DC line.