A boat will ferry a special consignment of PlayStation 3s to the foot of the Eiffel Tower as hardcore gamers queue in the cold at special midnight openings across Europe when Sony's next-generation console hits stores on Friday.
"The launch of Playstation 3 will be the biggest video games console launch of all time", said Jim Batchelor, entertainment head at Britain's Woolworths' department store.
"It will be bigger than the launch of the Nintendo Wii, the Xbox 360 and the previous Playstation," he added. Yahoo has more.