Hardware.info posted a story that two Dutch webshops already list the tray version of the upcoming flagship Core i7 4770K in their webshop

The two shops sell the 4770K processor, obviously not yet in stock, for € 330 and € 350, respectively. It's assumed that, when the Core i7 4770K is officially launched, it will cost about the same as its predecessor, the Core i7 3770K. Considering the 3770K costs around € 316 in Holland, the webshops have either raised the price since it's so early, or Intel is planning on making the new processors a bit more expensive after all.

 Intel Core i7 4770K Haswell appears in Dutch webshops