After last year's release of the DC S3700 series SSD's, it was only a matter of time before Intel allowed their LSI built, in house designed X25 generation 3 controller to trickle down into the consumer marketplace. With the release of the new "Jacksonville" 730 series of enthusiast grade drives, that wait is finally over. The 730's launch not only marks the formal introduction of the X25 Gen3 into the consumer marketplace but also happens to be the first 7 series SSD that isn't intended for the enterprise or workstation segments. This direction actually makes perfect sense since Intel has the DC S-series to cover what was once the 7 series? primary areas of responsibility.