AMD have been in charge of the DX11 battlefield since their HD5000 series cards were released last year. It took nVidia many more months to come to market with competitive solutions and while their GTX480 and GTX470 received a half hearted welcome, the GTX460 has literally taken the mid market by storm. Many partners have released custom solutions with enhanced coolers and clock speeds. The new AMD HD6870 has been released to tackle the GTX460's domination with similar pricing levels.