Hercules Goes ATI!

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This was a bit surprising but eventually foreseeable. Since Hercules kicked Nvidia with their Kyro lineup last year this has been a company for ATI to aim at. Well sorry to see the blue Orb GeForce cards vanish... Here is the press release: Munich, Germany and La Gacilly, France, January 10th, 2002 - ATI Technologies Inc. (TSE: ATY, NASDAQ: ATYT), a world leader in the supply of graphics, video and multimedia solutions, and Hercules (Euronext Paris, Guillemot- 6672), European leader in graphics retail boards, announced today a strategic partnership to develop a range of graphics products, including high-end boards for the hardcore gamer and the family user. Hercules will market through a European Exclusive Agreement ATI's new ALL-IN-WONDER® products including ALL-IN-WONDER® RADEON? 8500 DV technology in retail and distribution channels. This exciting technology is number one worldwide and already counts for 14% of the United States 3D retail market value (NPD Intelect/PC Data: January to November 2001). Hercules will also have worldwide access to the latest ATI 3D graphics technologies, including ATI's RADEON? 8500 chip. ATI products have been designed to support the latest DirectX® 8.1 3D application-specific interface (API), resulting in support for more games and delivering the most realistic images possible on a PC screen. Hercules will take advantage of this technology to manufacture the most powerful high-end graphics cards in its 3D Prophet? branded product offerings.