As part of their IFA 2017 showcase, this morning LG is unveiling their long-rumored next-generation flagship phone, the V30. Like its predecessor, the LG V20, the V30 hasnt exactly been a well-kept secret, with several leaks springing over the last month. Still, with the official announcement from LG, were finally getting a complete look at the phone.

Some of the feedback that LG received for the LG V10 and the LG V20 explained that the smartphones were considered ?too professional? for the mass market and younger generations. Despite LG's heavy marketing to millennials using celebrities such as Joseph Gordon-Levitt, the dual screen combinations had an interesting feature set but often sat in the store next to their better selling competitors. To crank up the base of Generation V (what LG calls the millennial generation targeted by the V-series), the biggest and most noticable design change for the V series is that the new V30 drops the slightly esoteric dual screen design in favor of a single, larger FullVision OLED display, with super narrow bezels to make as much of the phone a display as possible.