With a lesser degree of separation between the different graphics board manufacturers, consumers are having a rougher time making a decision on which to choose. It has really come down to preference on the brand. Gone are the days when one stood out from the rest due to having something truly unique. Years ago it may have been a heatsink/fan combination or if you were really lucky a custom PCB. Unless you are choosing to watercool your entire system reference designs have almost become a thing of the past. Other than brand how does one separate one from the other to make a purchasing decision?