Remember that the Tracer series from Crucial is very mature. I even reviewed the original set of black modules last year. These new red modules mark a trend in computing that Crucial is good to follow. The fact of the matter is that people like personalization. I'm guilty of that myself. I know that these modules are hardly better than the normal Ballistix breed, but the fact that it is red and has lights adds something of value to people. Red is my favorite color and I would naturally gravitate to these in a computer I would build.