COUGAR was established in 2007 by a group of PC hardware enthusiasts in Germany, who wanted more than the typical PC peripherals, so they established a team to create gaming peripherals of the highest quality and aesthetics. They started with PC cases and PSUs and have since moved to gaming mice and keyboards.

They started out with the COUGAR 200M and 600M gaming mice, which are conventional designs. The new COUGAR 700M changes that with a new innovative design that won the iF Product Design Award for 2014 - a tremendous achievement for such a young company.

They accomplished this by thinking outside the box. Instead of creating another variation of the typical mouse, they created the COUGAR 700M around a folded aluminium framing structure that is not only more rigid but also much lighter at just 110 g. The result was a futuristic-looking mouse that is truly a sight to behold.