Cougar 700K Keyboard: The Audacity of Functional Design

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Modders-Inc checked out the Cougar 700K Keyboard: The Audacity of Functional Design

A quote from the article:
A product's function is not solely reliant on the designer but also shaped by the intended audience. Problem arises when there is a disconnect between intention, marketing and reception; the result being a product that is supposed to perform well at the intended task but comes up short due to false assumptions on what the intended audience needs. I say ?
 Cougar 700K Keyboard: The Audacity of Functional Design @ Modders-Inc