CoolIT has become well-known for their thermoelectric (TEC) cooling solutions such as the Freezone and Freezone Elite, and appears to be heading into the more "mainstream" market of water cooling with the release of recent products. As such, the ECO C240 A.L.C. is strictly a water cooling-only product, there is no TEC technology at work here. This means the system should be simpler and more cost-effective to produce, allowing novices enter the world of water cooling very easily and affordably.