Cooler Master was founded in 1992 by one man working out of a rented apartment with his staff being nothing more than a secretary who handled the admin part of the business. Roger (the founder) worked at innovating, inventing building and marketing new products. He had no backing, no corporate bank roll, all he had was a vision of better equipment and was the first to grasp that people would appreciate tool-less motherboard heatsinks and that cooling was more than fans and heatsinks. Roger knew that case cooling was as much about airflow through case as a whole system than just heatsinks and fans. He also challenged his people to make the worlds first aluminum computer case, they were all hand-made market-leading high-value cases and sold out immediately.

Through the years Cooler Master has kept that cutting edge attitude and produced many revolutionary products and in ways lead the chassis industry to the air flow conscious well thought out chassis we take for granted today.