Codec wars ? Sony?s AVC vs. Microsoft?s WM9

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There is a battle of epic proportions shaping up between Sony and Microsoft over the storage, delivery and management of digital media in and around the home. At stake for Sony ? its continuing dominance of home entertainment electronics as it enters a new era. For Microsoft, it?s about winning or losing new territory for the Windows OS as the market for productivity PC?s matures.

Each company must build a long-term strategy around their greatest strengths and their opponent?s weaknesses ? and we can see this strategy unfolding as the two announce their new home media products, Sony?s PSX and PS3, and the Windows XP Home Media Edition-based Media Center PC, and Xbox 360.

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