According to the latest sales numbers from Nielsen VideoScan, the Blu-ray format appears to be gaining momentum
The format war between Blu-ray and HD DVD has been relatively short, ugly, and brutal. And, given all of the interest in which format will control the multi-billion dollar market for next-generation DVD sales, each format's supporters are doing all they can to ensure their camp is the chosen one.
For many, a key move in the struggle was the inclusion of a gift certificate inside boxes of Sony PlayStation3 consoles, which began selling late last year. In an early assessment of the Blu-ray/HD-DVD race I wrote in early February, I noted that the certificate could have had an unbalancing effect on the sales of Blu-ray media. According to experts cited by USA Today, gift certificates sold during the holiday season should have been cashed in in January or early February. PcMag has more.
The format war between Blu-ray and HD DVD has been relatively short, ugly, and brutal. And, given all of the interest in which format will control the multi-billion dollar market for next-generation DVD sales, each format's supporters are doing all they can to ensure their camp is the chosen one.
For many, a key move in the struggle was the inclusion of a gift certificate inside boxes of Sony PlayStation3 consoles, which began selling late last year. In an early assessment of the Blu-ray/HD-DVD race I wrote in early February, I noted that the certificate could have had an unbalancing effect on the sales of Blu-ray media. According to experts cited by USA Today, gift certificates sold during the holiday season should have been cashed in in January or early February. PcMag has more.
