BBC News - Video games embrace China's freemium model to beat piracy

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Freemium: Free software that then charges for extra features and/or premium virtual items.

"A study by the Business Software Alliance trade group suggests that 57% of global computer users admit to using pirated software. It says the commercial value of software theft amounts to $63.4bn (£39.1bn) worldwide.

This has been a particular problem in China where the high cost of Microsoft's Windows software in the early 1990s helped create a culture in which piracy became the norm."

 BBC News - Video games embrace China's freemium model to beat piracy