As one of the most highly anticipated video game sequels of all time, Battlefield 3 will soon be released to gamers worldwide. Originally developed for PC gamers and their powerful enthusiast-level desktop computers, the Battlefield franchise has since diversified its platform portfolio to gaming consoles in a successful pursuit for increased revenue. While the Battlefield series is a solid income-earning product for the developers, it has also become one of the last few remaining hopes for PC gamers to restore their diminishing ranks. But will BF3 deliver enough boost to business to sustain the desktop platform, or will this become yet another historically short period when software demands more hardware instead of vice versa?