ATI Lenghtens Product Cycle To 24 Months

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Since the upcoming PCI Express and stagnant PC market ATI decided to slow down their major product cycle to two years. This however does not mean that we will not see facelift chips based on current hardware (R300 / R350). Here is the most significant part of the story published at Business Week: ATI (ATYT ), now with an estimated 19% of the market, and Nvidia (NVDA ), with 32%, are the only major specialized makers of graphics chips to survive. (Intel (INTC ) holds a 28% share of the graphics-chips markets, and two smaller rivals own single-digit bites.) That has given ATI the leeway to make a surprising decision: On Mar. 31, it confirmed that it will lengthen its product cycle to 24 months. Graphics chips are becoming so complex that ATI would have had to raise its research and development budget by more than the usual 10% a year to maintain its prior pace of innovation, notes Rick Bergman, a senior vice-president. Given that sales of PCs -- ATI's prime market -- have been stagnant for the past two years, delivering a whiz-bang chip every 18 months isn't likely to do more for the chipmaker's bottom line than introducing one every two years.